Case study
An industrial SME in air-duct cleaning. A simple question about its visibility. A first independent read of its real situation on the digital field.
The context
Martin & Fils works a concrete, competitive market where demand starts with an online search. The company knew it was present, without being able to say where, against whom, or with what intensity. No in-house analyst team to settle it.
The question
Where are we actually visible, and where do competitors outrank us?
— Leadership, before the first read.
The read
No declarative survey: only public data, collected, dated and read. Three lenses on one reality.
Paid pressure by zone: who bids, on which terms, with which messages, and where pressure is rising.
Organic visibility page by page, measured against competitors on the queries that matter.
Citation share inside AI engines - ChatGPT, Perplexity, Gemini - where the buyer decides before the click.
What surfaced
Gap
Areas where demand exists but presence was near zero.
Move
Focus effort on three priority zones to strengthen.
Gap
Competitors active in SEA where the company held no position.
Move
Realign bids and messages on the contested zones.
Gap
Competitors cited by ChatGPT and Perplexity; the company not.
Move
Treat AI citation as a channel in its own right.
The outcome
Instead of a reassuring average, leadership got a third-party read of its real situation: where it is visible, against whom, and where to start.
Every finding ties back to a dated, verifiable public source.
Another read
Services SME · ~120 employees.
"Where does our presence on the ground really stand, zone by zone?"
Third-party report of real online presence, zone by zone: a clear synthesis, detailed data, three priority zones to strengthen.
Prioritized action plan on a dated trace. Confidence: 0.84.
A first read - audit, action plan, and the raw data on request - no commitment.